We are excited to share the launch of our new name, logo and website!
Over a year ago, in the midst of the pandemic, the Coalition for Sustainable Transportation (COAST) and the Santa Barbara Bicycle Coalition (SBBIKE)—with our community bike shops, Bici Centro—merged with the aim of providing more effective and efficient services county-wide.
Our merged organization’s mission continues to focus on equitably serving all in our community who wish to safely walk, bicycle and take public transit, with the goals of reducing our environmental footprint (both air quality and land use), traveling more cost-effectively (personally and municipally), and having a choice in our mode of travel.
Our new name, MOVE Santa Barbara County (or “MOVE”) connotes active travel, a countywide movement, and our move towards a future of more active and sustainable transportation. Our new logo highlights our multimodal commitment to the importance of walking, rolling and bicycling and the ability for transit to create further connections across our region. Our primary colors of green, brown and blue represent the natural world which we are committed to protecting by making better personal choices about how we travel, and advocating, educating and empowering community members to do so. Our new website www.MoveSBCounty.org is a simple overview of who we are, what we do, and how you, our community members, can take action to advance our shared mission.
We are committed to offering our existing programs…but better!
Our Community Bike Shops, Bici Centro, continue to serve bicycle fans young and old, with locations in Santa Barbara, Santa Maria and at Santa Barbara City College. Here, you can buy a low-cost refurbished bicycle or parts, drop off your bike for maintenance and repairs or use our Do-It-Yourself service, where you’re matched with a skilled mechanic who will teach you to repair your own bicycle. Over the last two months alone, we have sold over 190 low-cost refurbished bicycles throughout the County.
Our Education program continues to teach safe riding and walking skills and train community members on using public transportation. In the southern part of the county, we have Education and Encouragement Coordinators who have been matched with all 43 schools and are working with teachers, parents, and students to address access and safety barriers to increase the number of students who walk or bicycle to school. In the northern part of the county, this year alone we have taught over 1,000 2nd and 3rd graders bicycling skills with 400 students learning to ride for the first time! Our program has been so successful that the Santa Maria Bonita School District, which includes 17 elementary schools, has decided to adopt the program with the goal of providing instruction to all students in their schools. They have purchased two trailers and fleets of bicycles, and we have already trained 40 P.E. teachers to kick-start the program.
We continue to Advocate for all streets being safe for all users, and for a county-wide transit system. We are working with city staff across the county to ensure that regular repaving plans incorporate safe bicycle and pedestrian facilities. We have been at the forefront of advancing the Santa Maria Levee Trail, the San Jose Creek and Modoc Multi-Use Paths, and ensuring that State Street stays open for pedestrians and bicyclist alike.
We look forward to hearing your thoughts as we continue our important work to ensure equitable transportation systems throughout our county in the months and years to come.